PUR:The Anti-EndoPerformance Revolution
Sexier than Plastic. Safer than Cotton.
Burn behavior is visible.Same heat, different outcome.
Two clips under controlled flame exposure. This is a visual reference for material behavior, not a performance or health claim.
Safety note: do not attempt this.
SYNTHETIC
Polyester / Nylon
Softens, melts, re-forms
PUR
PUR Fabric
Chars and breaks down
Sculpting withoutchemical compromise.
01
Lift architecture
Compression zones are created through knit geometry and seam placement, not aggressive chemical stretch.
02
Breathable by design
Hydrophilic fibers move moisture through the knit instead of trapping sweat against skin.
03
Micro-shed target
Structure and yarn selection are tuned to reduce fiber shedding over repeated wash cycles.
04
EU supply chain
Controlled production partners and traceability practices aligned with EU compliance expectations.
The first
wave is
forming.
Limited pre-launch drop: 3,000 units
1,240spots claimed
Priority fulfillment + lifetime price protection
Secure access
Priority fulfillment and permanent price protection for Batch 001.
Technical
Support.
Clear answers, simple terms, and real verification. If it matters, it gets documented.
No. PUR is technical apparel. We prioritize material transparency and third-party testing for chemical exclusion. We provide the data; you make the choice.
Production is localized in Portugal. Shipping windows will be locked and communicated to the waitlist 14 days before the drop. We prioritize honesty over speed.
Natural fibers often lack technical "lift." PUR combines bio-based polymers with circular knit geometry to achieve performance sculpting without the petroleum-heavy finish of standard activewear.
Every batch is accompanied by third-party lab reports (PFAS/BPA-free) and material certifications. Transparency is a downloadable PDF.